Brand guidelines

We're here for the smiles, not the miles.

These guidelines keep the Sitwell CC identity consistent wherever it appears — on kit, on the website, on social media, on event banners and in print. Please use the supplied logo, colour and font files rather than re-creating them. The brand should always feel warm, active and welcoming — never corporate or intimidating.

The logo

The crest is the heart of the brand — a green-and-yellow shield carrying the white rose of Yorkshire and a rampant lion, expertly crafted for the club by Steve Smith.

Logotype

Primary wordmark, black on light

Reversed

White wordmark on dark / photo

Stripes lock-up

Wordmark with signature stripes

Do

Use the master files supplied in Downloads (SVG for screen & large print).
Place the crest on white, black, or club green.
Keep clear space around the crest equal to the height of the white rose.

Don't

Recolour, stretch, rotate or add effects to the crest.
Reproduce the crest smaller than 40px on screen.
Rebuild the wordmark in a different font.

Colour

Green and yellow come straight from the crest and carry across kit, web and print. Use green as the lead, yellow as the spark — roughly 60% neutral, 30% green, 10% yellow.

Club Green

#109A49

RGB 16 154 73 · CMYK 100 25 100 0 · Pantone 348

Club Yellow

#FBDF08

RGB 251 223 8 · CMYK 0 25 100 0 · Pantone 7408

Extended palette

Used sparingly to colour-code ride groups, categories and states — never as a primary brand colour.

Amber

#EF9014

Red

#D61E1E

Brown

#A15433

Blue

#1D5EE3

Neutrals

Black

#000000

White

#FFFFFF

Typography

Ropa Sans Pro does anything that shouts — headlines, nav, buttons. Arial does everything that explains — body copy and UI.

Display — Ropa Sans Pro ExtraBold (font-ropa-bold)

Smiles not miles

Subhead — Ropa Sans Pro Bold (font-ropa)

Ten social rides a week

Body — Arial (font-arial)

Offering nine social rides a week, Go-Ride coaching sessions for under-16s, monthly socials and overseas trips. There's something for everyone — on road and off-road. Arial keeps body copy clean, familiar and readable at any size.

Imagery

Sitwell photography is warm, candid and documentary — the club as it actually is, not stock-photo perfection.

Golden-hour road ride

Off-road / gravel

Go-Ride coaching, under-16s

Race day, effort & grit

Café stop & smiles

Charity & community

Effort in the landscape

Candid, not posed

Catch the moment — mid-climb, mid-laugh, mid-café-stop. Movement and expression over stiff line-ups.

Everyone belongs

Show the full range of ages, abilities and bikes. New riders and kids matter as much as racers.

Place & season

Lean into local landscape and weather — Yorkshire lanes, big skies, honest British conditions.

Natural light & colour

Golden-hour warmth, true greens. Keep edits light; avoid heavy filters that fight the green & yellow.

In use

From the jersey on the road to the button on the website — the identity applied consistently.

Club kit

The “10 Years” jersey — green & yellow stripes, crest on the chest (Bioracer)

Social & banners

Club flag — crest and stripes on white

Join us today

Green button, yellow offset shadow

Web buttons

Primary action = green + yellow shadow

Crest as a badge

Enamel pin badges — the crest in the physical world

Downloads

Everything you need to represent Sitwell CC correctly. Use the RGB files for screen and the print (vector PDF) files for anything going to a printer — and set the exact CMYK / Pantone values below.